Chapter 28

Recognising when a chimp is in control and using it to your advantage

I may have painted a picture in this book that the human side of you is the good guy and the chimp or psychopath is the bad guy, but that’s not always the case.

They are just different sides of you and your job is to recognise when either one is in control.

I am a self-confessed control freak, I am happiest when things are under my control.

That doesn’t mean that I am controlling, it’s just that I am more comfortable when I am in a position to change an outcome.

I would say that is the same for most business owners, primarily because you are responsible for everything within your business or, as Mr Botterrill says, “it’s all your fault”.

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Tom the Trout

Chief Tickler at Tickling Trout
During Tom’s formative years he spent most of his time in the small pools.
He was often teased for being the only purple trout in the stream.
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