The Entrepreneur Test – Chapter 7
Excerpt from Chapter 7 You can’t run a business if you are all chimp “You don’t know whether chimps are … Read More
Marketing that makes the Cold Call Obsolete
You remember what you understand and we only have a few seconds to grab your attention.
So keep it simple and talk about the ONE BIG THING.
A typical product from APPLE is about TOUCH.
A typical product from GOOGLE is about FIND.
We find YOUR ONE BIG THING so people remember and your cold call is no longer cold.
You should choose us because WE ARE NOT MARKETEERS. We are salesmen who understand that marketing is an integral part of selling.
Marketing is a process of communicating the value of a product or service to customers.
Excerpt from Chapter 7 You can’t run a business if you are all chimp “You don’t know whether chimps are … Read More
Excerpt from Chapter 6 The Chronology “Without words, without writing and without books there would be no history, there could … Read More
Excerpt from Chapter 5 The Jungle “For the strength of the Pack is the Wolf, and the strength of the … Read More