Making the Cold Call Obsolete

Marketing, when done properly should make the cold call obsolete

You remember what you understand and we only have a few seconds to grab your attention.

So keep it simple and talk about the ONE BIG THING.

A typical product from APPLE is about TOUCH.

A typical product from GOOGLE is about FIND.

We find YOUR ONE BIG THING so people remember and your cold call is no longer cold.

Latest Client Projects

Why Choose Us

You should choose us because WE ARE NOT MARKETEERS.  We are salesmen who understand that marketing is an integral part of selling.

Marketing is a process of communicating the value of a product or service to customers.

Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing.

Learn more

Learn about our background, experience and the rest of the Tickling Trout Team

Latest from the Blog

Thomas Cook – Predicted
with No Comments

This is a letter sent to Peter Fankhauser in 2015 highlighting the problem Thomas Cook had with trying to provide … Read More

The Entrepreneur Test – #37
with No Comments

Chapter 37 The Rules of Business “There are no rules, save for the rules YOU put in place” I find … Read More

The Entrepreneur Test – #36
with No Comments

Chapter 36 How the information age is turning us back into chimps We now consume more than five times as … Read More

})();