Excerpt from Chapter 14 Recognising co-workers “Be careful that what you write does not offend anybody or cause problems within … Read More
Making the Cold Call Obsolete
Marketing, when done properly should make the cold call obsolete
You remember what you understand and we only have a few seconds to grab your attention.
So keep it simple and talk about the ONE BIG THING.
A typical product from APPLE is about TOUCH.
A typical product from GOOGLE is about FIND.
We find YOUR ONE BIG THING so people remember and your cold call is no longer cold.
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Why Choose Us
You should choose us because WE ARE NOT MARKETEERS. We are salesmen who understand that marketing is an integral part of selling.
Marketing is a process of communicating the value of a product or service to customers.