Chapter 26

That old ’80/20′ chestnut

As a motorcyclist I understand that to enjoy a good ride, a ride that doesn’t lead to the pain of falling off, requires balance, leaning over, essentially, half falling off a bike to get round the corner but not so much so that skin meets tarmac.

I believe the ideal business owner is someone who is always balancing between a human, a chimp and a psychopath, so the ideal is ‘Pareto entrepreneur’.

The reason I haven’t labeled it as 30/30/40 is that in my experience I’ve not been aware of all three being present and active in my brain at the same time.

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Tom the Trout

Chief Tickler at Tickling Trout
During Tom’s formative years he spent most of his time in the small pools.
He was often teased for being the only purple trout in the stream.
Tom’s specialism is tickling his prospects whether that’s email, website, dynamic illustrations or Facebook ads.
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