The Entrepreneur Test – #33

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Chapter 33

Starting Tickling Trout

“Tickling Trout – nothing to do with ‘Trout’ or ‘Tickling’ but a lot to do Bombay Gin”

Jon Newlyn

For years I thought about starting my own company but I had all the excuses in the world, or rather, as I know now, my chimp had all the excuses in the world.

I had been trapped in the ‘earn more, get bigger mortgage’ trap, culminating in the Black Monday of October 1987.

I had committed to a large mortgage and, as a result of the stock market crash, the mortgage rate jumped to 15%.

Admittedly it was for the briefest of periods, possibly 24 hours, but, nonetheless my chimp could see me losing the ability to provide shelter and food for my family; 2 of the 3 primary chimp directives were about to come crashing down.

I tried to use my human to establish the facts but the chimp was right, I had about three months before letters from the mortgage company would start arriving through the door.

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Tom the Trout

Chief Tickler at Tickling Trout
During Tom’s formative years he spent most of his time in the small pools.
He was often teased for being the only purple trout in the stream.
Tom’s specialism is tickling his prospects whether that’s email, website, dynamic illustrations or Facebook ads.
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