The Entrepreneur Test – #35

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Chapter 35

The Valentine’s Day Massacre

It is very important to work with your chimp if you try to wrestle your chimp you are likely to lose.

As detailed earlier in this book, the consensus that a chimp is five times stronger than a human, and you wouldn’t wrestle a chimp in real life so, as the limbic part of the brain gets the blood flow first, it’s fair to assume that the human part of the brain will lose in a straight fight with your chimp part of the brain.

It’s easier for me to understand if I think of my chimp as my will power, and we all know it is nigh on impossible to fight will power.

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Tom the Trout

Chief Tickler at Tickling Trout
During Tom’s formative years he spent most of his time in the small pools.
He was often teased for being the only purple trout in the stream.
Tom’s specialism is tickling his prospects whether that’s email, website, dynamic illustrations or Facebook ads.
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