The Entrepreneur Test – #17

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Excerpt from Chapter 17

The human needs purpose

“He who has a why to live for can bear almost any how.”
― Friedrich Nietzsche

 

 

Money is very important, but for a human, it is not the be all and end all, it is only important to be paid enough to take the issue of money off the table.

Once cognitive skills are required to complete a task providing traditional incentives to improve performance doesn’t work which is why you’ll find well-paid people who provide a poor service to the customer.

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Tom the Trout

Chief Tickler at Tickling Trout
During Tom’s formative years he spent most of his time in the small pools.
He was often teased for being the only purple trout in the stream.
Tom’s specialism is tickling his prospects whether that’s email, website, dynamic illustrations or Facebook ads.
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