As a business are you taking advantage of Facebook’s new call to action buttons on your Facebook page?
If you already have a Facebook page for your business it’s likely you’ve done so with the objective of reaching out to more potential customers, and engaging with your valued current ones. You inevitably have been trying to utilise within posts a call-to-action. So the new call to action buttons which enable you to link to any destination on or off Facebook will be a very welcome addition for you to incorporate.
Page admins can now select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page. The seven calls to action available are:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
At the time of writing this feature is currently unavailable in the UK but is in the USA. It will be available in the early part of 2015 as these great new features are rolled out worldwide.
This video from Social Media Examiner shows how to utilise the Call to actions buttons and how to know when they are active for your page:
For online retailer Dollar Shave Club, using the call-to-action button helped boost its customer acquisition efforts:
“Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.”
— Brian Kim, Director of Acquisition, Dollar Shave Club
UK Business owners will be pleased they can currently take advantage of the call to action buttons following videos.
To enable this you need to upload a video native to Facebook (i.e. not a link from elsewhere like YouTube). On uploading you will then see call to action at the bottom of the post:
There are several call to action buttons you can use at the end of videos, such as those shown below:
At Tickling Trout here’s how we used the learn more button to link a video to our Dynamic Illustrations site:
So if like us, you can’t wait to see the call to action button becoming visible at the top of your business facebook page you can start by taking advantage of the video call to action feature.
Rebecca's career has varied a great deal; since graduating as a teacher in 2000 to now owning her business 'Purple Dog'. This wealth of experience means we are still trying to finding a task at Tickling Trout that she can't do.