A one to one connection
It broadens your reach – Cold calling is strictly one to one outreach.
This severely limits the number of people you can contact at a time.
Even the best cold callers can only make a few hundred calls a day, maximum.
Digital marketing gives you the chance to grow your reach exponentially.
When one person reads, and shares your content, their entire network can see it.
If a few people share it your reach will grow and grow and grow. This is called ‘word of mouth at scale’
This is the basis for viral marketing – the holy grail of content marketing.
Just because we are saying the the cold call is obsolete, that doesn’t mean that calling is obsolete.
I have a classic car, but I don’t use it everyday.
Latest posts by Tom the Trout (see all)
- Geo-Fencing - June 21, 2017
- Six reasons the cold call is obsolete – Reason 4 - May 30, 2017
- What to ask when considering an Explainer Video – No 9 - May 15, 2017