A one to one connection
It broadens your reach – Cold calling is strictly one to one outreach.
This severely limits the number of people you can contact at a time.
Even the best cold callers can only make a few hundred calls a day, maximum.
Digital marketing gives you the chance to grow your reach exponentially.
When one person reads, and shares your content, their entire network can see it.
If a few people share it your reach will grow and grow and grow. This is called ‘word of mouth at scale’
This is the basis for viral marketing – the holy grail of content marketing.