Six reasons the cold call is obsolete – Reason 4

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A one to one connection

 

It broadens your reach – Cold calling is strictly one to one outreach.

This severely limits the number of people you can contact at a time.

Even the best cold callers can only make a few hundred calls a day, maximum.

Digital marketing gives you the chance to grow your reach exponentially.

When one person reads, and shares your content, their entire network can see it.

If a few people share it your reach will grow and grow and grow.  This is called ‘word of mouth at scale’

This is the basis for viral marketing – the holy grail of content marketing.

Just because we are saying the the cold call is obsolete, that doesn’t mean that calling is obsolete.

I have a classic car, but I don’t use it everyday.

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Tom the Trout

Chief Tickler at Tickling Trout
During Tom’s formative years he spent most of his time in the small pools.
He was often teased for being the only purple trout in the stream.
Tom’s specialism is ticking his prospects whether that’s email, website, dynamic illustrations or Facebook ads.
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