Last week we gave you an overview into the stages of inbound marketing. This week we delve into the first stage; attract, in more detail.
Whilst content can come in many different forms this week we wanted to share with you the powerful benefits blogging can bring to your business. A blog is platform for connecting with and sharing timely and relevant information with customers. A blog brings the most benefits when it is hosted as part of your website and is integrated within. Then is becomes your direct communication channel. All content efforts should drive back to your website to be effective for inbound marketing.
Here’s the powerful benefits blogging can bring to your business:
Attracting more prospects
The best way to think about blogging is like fishing. The more hooks you have in the water, the more likely you are to catch a fish. In the same way, as you add more blog posts to your site, more pages from your domain become indexed in search engines. This improves organic search visibility and increases website traffic. This is why it is so important that your blog is integrated with your existing website as opposed to a separate platform like blogger or wordpress.com.
Every time you publish a new post it’s like dropping another hook in the water. With more opportunities for your prospects to find your bait, the more bites you’ll get. The more blog posts you have, the more chances you have to rank for keywords.
2) Having the Freshness factor
By posting regularly to your blog you are also keeping your website fresh. Google loves to see new content being added on a regular basis, and rewards sites that do so with better visibility. Fresh content also sends a signal that your business is alive and well, loved and maintained.
3) Tickling your prospects
By posting to your blog it allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketing techniques. It gives your business a way to touch on issues and concerns of interest to your prospects – tickling them with your sense of the corporate standards, vision, and personality of your company.
4) Supporting your social media efforts
By blogging regularly it’s easy to keep your social media streams topped up with fresh content. Every time you blog, you create an opportunity to share your blog post with others on social media. In doing so you also increase traffic back to your business website.
5) Building authority in your industry
Over time, you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. As by adding regular value to prospects they will keep you top-of-mind until they are ready to buy. This is especially important for small businesses looking to gain credibility to compete with larger companies.
By creating quality content you pull people toward your company and product. If you would like a website that has an easy to use blogging platform integrated or support with your content strategy contact us today.