LinkedIn is often considered the “professional” social media network. Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers. So just how do you make your LinkedIn profile stand out from the crowd? Here we share our top tips:

1. Keep your name straightforward

Your name should include your first name, middle name and last name.  This is not the place for nicknames, or “funny” references to your job title such as “social media rockstar”.  Keep it straightforward, professional and simple!

2. Your headline is very important

You only get 120 characters to make an impression so it’s vital you make the right one! Be succinct, creative and include key terms that make it easy for others to define your industry and your role within.  Peg Fitzpatrick does this well as shown below:

linkedinprofile good example

3. Customise your LinkedIn URL

Customise your linkIn address to make it easy for people to find you. It looks more professional than a random string of numbers also. For example, is not as easy to recall as

4. It’s vital to add your photo

It’s vital to add your photo as by doing so you can get as many as 14 times the amount of views.  However, it’s crucial you make the right first impression.  To do so follow these tips for getting the photo right:

  • Use most of the profile frame with your headshot. Your face should be centred, with small space over your head.  The photo should extend to your shoulders.
  • Keep the background neutral – you don’t want the background to distract viewers
  • Look personable.  You don’t need to have a big grin but then you don’t want to appear angry in your photo either.  Get your colleagues opinions before you publish.
  • Keep your photo work familiar
  • The photo needs to be true to life, this is not the place for your photoshopped studio shots! Make the profile representative of how you normally look at work.


5. Impress with your Background Summary

Write a succinct description, including your present and future business ambitions.  Add other points of contact including mobile number, twitter URL, email address etc.

Adding media to the summary supports credibility.  provide links to slides, videos, podcasts, blog posts and more.  Be precise in describing past and current job descriptions.  Keep it positive and highlight your skills and accomplishments.  Peg Fitzpatrick again is a fantastic example of an impressive background summary:

LinkedIn background summary exasmple

6. Capture interest in your Experience Section

Complement that resume-style information with clips from videos, in -article quotes, slides and other content you created that is relative to your personal life.  The more you can capture the interest of your viewers, and the longer they view your profile the better the chances of a making a business connection.  See Peg’s example below:

peg showcasing examples in experience

7. Use Projects to reinforce your description

Use projects to demonstrate skills and add links to support credibility.  Here you can showcase your skills.

8. Don’t skip your education

Whilst the education section is more critical for more entry level job seekers it can be a useful tool to make connections with other alumni and networking purposes.

9. Don’t skimp on the skills and endorsements

Linkedin members that included skills in their profiles get on average 13 times more profile views.  So make sure  you add the skills that define you professional role, experience and contributions.  This attracts those who can validate your admitted skills and make recommendations based on your skillset.

skills and endorsements

10. Network

Aspire to make at least 300 connections.  Be strategic in making connections with co-workers, peers in your industry and present, past clients and customers.

11. Become an Allstar User and you’ll show up more in search

Only 51% of users on LinkedIn have actually completed their profile 100%.  To become an “all star” user you need to include your industry and location, current position with a description, include two past positions, your education, your skills (at least 3), a profile photo and have at least 50 connections:

all star profile

Once you do this the search algorithm on Linkedin will be more likely to display your results in search.

12. Get your image sizes right

Create the best visual impression by getting your image sizes crisp and uncropped.    Your profile picture is square and should be 400×400 pixels.

You can also add a personal background to stand out.  You need an image sized 1400 x 42.  You can use Canva to set the right dimensions as below:

canva dimensions

13. Give and Ask for recommendations

Recommendations add more credibility to your experience and work history.  A solid combination of recommendations and skills endorsements can go a long way to successful interactions.  Recommendations are written by other members and are therefore seen as a hight quality trust signal from both LinkedIn and to your profile viewers.  They are  also a great way to market your company as well as invite advocacy.  Watch the animation below to see how to ask for a recommendation for any position:

For more tips on all social media networks why not follow us on LinkedIn

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Content Manager at Tickling Trout
Rebecca works as a freelance website designer and social media manager, but as a lover of all things Purple, she is very much a part of the Trout team.

Rebecca's career has varied a great deal; since graduating as a teacher in 2000 to now owning her business 'Purple Dog'. This wealth of experience means we are still trying to finding a task at Tickling Trout that she can't do.
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