Inbound marketing is different to traditional methods of marketing that tend to focus on pushing content like advertisements onto prospects. Instead, inbound marketing focuses on creating quality content that pulls people toward your company and product.
Buyers today are more empowered as the internet provides them with instant information. They can access detailed specs, pricing, and reviews about goods and services 24/7. Consumers are already actively searching for information about a product you can take advantage of these people that have already taken the first step toward a purchase.
By aligning the content you publish with your customer’s interests, you can naturally attract inbound traffic that you can then convert, close, and delight over time.
Stage One – Attract
The first stage of inbound marketing is to create content that will attract.
Content can come in many different forms such as blogs, infographics, video, presentations, and ebooks. A strong piece of content offers many immediate and long-term benefits. It brings attention to your business when first published and will continue to resource your clients as long as it stays on your website. As the content gains more exposure, it can then become an ongoing source of inbound traffic via search engine optimization (SEO), social shares and word of mouth.
Stage Two – Convert
The second stage on inbound marketing is to use calls to action on your content to help convert those consuming your content. Here tools such as landing pages and sign up forms are useful. This will only work if you have offered enough value in your content.
Stage Three – Close
The third stage of inbound marketing is to continue to nurture the relationship with your prospect. A CRM system can really help here to ensure you continue to make touchpoints with your prospect. Social media interaction and email marketing can be valuable here.
Stage Four – Delight
Even after you have made the sale any good business knows you don’t stop there. Your company should continue to nurture the relationship with your customers and deliver excellent customer service.
To be successful in inbound marketing, businesses need to introduce a disciplined approach to content creation, introduce marketing automation tools that can help them nurture leads, and optimize how these leads flow through the sales pipeline.
We can help you with every step of your inbound marketing campaign from creating fantastic content like dynamic illustrations to attract, creating leadpages to convert, helping you with e-marketing to ensure you close the sale to providing you a CRM system to help you to continue to delight your customers.
Rebecca's career has varied a great deal; since graduating as a teacher in 2000 to now owning her business 'Purple Dog'. This wealth of experience means we are still trying to finding a task at Tickling Trout that she can't do.