• Project Type: Dynamic Illustration
  • Project Brief: Managing a large number of devices is a significant task, software is required to maintain different platforms efficiently. Micro Focus wanted to highlight the new features in the ZENWORKS product for new prospects, but understood that some existing customers may be on older versions too. The twist we added to this Dynamic Illustration was to create a conversation where an existing user recommended ZENWORKS to a new prospect that was experiencing problems. The 'new' customer then thanked the existing customer and told them about some of the new features in the 2017 version, features that the existing customer wasn't aware of. By using this approach we were able to address the new prospects as well as the existing customer. An approach that MicroFocus was delighted with.
  • Customer: Microfocus
  • Project Year: 2017