OUR MARKETING PREDICTIONS FOR 2018

As technology continues to evolve at a rapid rate it can be difficult to stay ahead of the curve and keep up with the different channels you can potentially reach your target customer.  With prospects spending a great portion of their day in front of screens—whether it’s a phone, a laptop, tablet, work computer, or…

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No 9 – One Message, One Audience Have you ever bought those tins of paint that promise to cover using just one coat? Me too, and they don’t work for me either. The paint has to be thin enough to cover a wide area, but thick enough to provide a good coat in one go.  The…

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No 7 – There is no culture in Explainer Videos One of the great advantages of an explainer video is only realised once you have received your first one. A cartoon (Let’s be honest, this is what they are) is ‘cultureless’, which means that they can re-worked to be used in any country. If you…

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No 8 – Have you got a story to tell? One of the most powerful ways to get your message across is, in the words of the late, great Max Bygraves is  “I wanna tell you a story” But, what happens if you haven’t got a story? Then, to be honest, you are going to struggle.…

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No 6 – Is there only one type of Explainer Video? The Head Shot Dynamic Illustration Gone are the days when Henry Ford said “You can have any colour, so long as it’s black”. There are many forms of Explainer Videos but, like most people who buy a silver car of German heritage, it’s the Whiteboard…

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No 5 – Finally what to draw So many conversations start with what to draw which, although it is what most people talk about on the finished article  it shouldn’t be the first topic of discussion. But now we have written a script we can now start to think about how each paragraph and drawing…

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No 4 – What am I supposed to do with it? The first thing you need to consider is where you are going to put your Dynamic Illustration. In other words, where are you going to host it? The three platforms I recommend are; YouTube Pros – 1 Billion unique views a month! Cons – YouTube…

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No 3 – Look who’s talking The tone of your story can take on a completely different perspective if you change who is narrating your script. By that I mean don’t always assume that it has to be you talking to your prospect, if you’re not careful you may end up talking AT, not to your…

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What to ask when considering a Explainer Video

No 2 – Stage your Message When you sell your house the Estate Agent will often refer to ‘Staging’ your house to help you it sell.  I guess that is the posh term because for me it says you need to clear out all the clutter and let the prospective buyer actually see what they want…

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No 1 – Your Audience When you join a club it’s normally because you want to meet people with the same interests, the conversations are interesting and the subject matter is relevant. This is exactly the same with your audience and you have to thrash this out first. Ask the question “Who the hell am…

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