OUR MARKETING PREDICTIONS FOR 2018

As technology continues to evolve at a rapid rate it can be difficult to stay ahead of the curve and keep up with the different channels you can potentially reach your target customer.  With prospects spending a great portion of their day in front of screens—whether it’s a phone, a laptop, tablet, work computer, or…

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How to add captions to video on facebook

The new auto-play feature for Facebook videos is a great way to gain your prospect’s attention. However, most marketers are missing one critical point; the video is muted until users decide to turn on audio. This means that your fantastic video is now a silent film! Luckily facebook now allows you to also upload a caption…

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INSTAGRAM content ideas

Instagram is new to many businesses, so it can be hard to know what to post at first, especially a predominately image-based platform. It’s important to have an account just for business so you can target your customer interests, keep your personal account separate.  As a business on Instagram, it’s a good idea to get into…

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How to make your profile stand out on LinkedIn

LinkedIn is often considered the “professional” social media network. Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers. So just how do you make your LinkedIn profile stand out from the…

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LinkedIn is a living and breathing online showcase of your life’s work.  It’s the place you can show off your expertise in your business field and industry.  But, get it wrong, and it can stop opportunities in their tracks.  So here are some simple tips to ensure that you mean business on LinkedIn: Customise your LinkedIn profile.…

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getting started with twitter for business

If you’re not using twitter for business yet you might want to reconsider.  It’s time to get on board with this real-time marketing tool and the networking benefits it can bring. Twitter is a microblogging communication tool.  It allows you to send out messages, known as tweets, up to 140 characters at a time.  You can…

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Every time you publish a new post it’s

Last week we gave you an overview into the stages of inbound marketing.  This week we delve into the first stage; attract, in more detail. Whilst content can come in many different forms this week we wanted to share with you the powerful benefits blogging can bring to your business.  A blog is platform for…

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Inbound marketing

Inbound marketing is different to traditional methods of marketing that tend to focus on pushing content like advertisements onto prospects. Instead, inbound marketing focuses on creating quality content that pulls people toward your company and product. Buyers today are more empowered as the internet provides them with instant information.  They can access detailed specs, pricing,…

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words to use on soial media

It’s surprising how much difference using the right word can make to someone acting on your social media post. Using persuasive words such as “tell us”, “would”, “discount” and “win” can all make people share and engage more actively.  Here are some more ideas from Quicksprount and which platforms they work best on:    

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Facebook marketing

To have any kind of presence with your facebook page you need to be engaging with your fans.  Here are ten top tips put together in an infographic we discovered by WeRSM to share with you.  Hop on over to our Facebook page to engage with us:

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