OUR MARKETING PREDICTIONS FOR 2018

As technology continues to evolve at a rapid rate it can be difficult to stay ahead of the curve and keep up with the different channels you can potentially reach your target customer.  With prospects spending a great portion of their day in front of screens—whether it’s a phone, a laptop, tablet, work computer, or…

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Your Company Email Signature: The most underused Marketing tool

Your company email signature is a powerful little marketing tool which is underused by most businesses. This is prime real estate at the bottom of every single 1:1 email sent.  On average people sends 36 emails per day for business.  Every email sent has an impact on your company’s relationship with the recipient. Think carefully…

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the difference between pop and IMAP

Every business uses email.  If you’ve ever had to set up a device or computer to receive and send emails you’ll know there are different email protocols.  But do you know the difference between them and understand the advantages and disadvantages of each? This week we’ll explain the main protocols to you in a bit…

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Following on from out blog post last week on when the best time is to send email campaigns we thought we’d share this great infographic that sums up some of the latest stats available on email marketing currently:

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Few people wait to get to their desk before opening emails

At Tickling Trout we built the business initially on sending email campaigns.  We’ve been sending them a long time for a variety of clients, in fact long ago we lost count of how many campaigns we’ve delivered!  So we have a great deal of experience in seeing what’s worked for clients in sending email campaigns and…

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We wanted to discover what our customer’s really thought of us.  So at the start of 2015 we hired an independent company to survey our customers to find out honestly what they thought of our products and services.  We are delighted to share the results with you:

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TOM email campaigns

We’ve been using email marketing almost as long as electronic messages came into existence.  We regularly help our clients with campaign design and layout.  This cheatsheet is a great guide from Marketo if you’re just starting out and preparing an email campaign:

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Last week we explained why it is so important to ensure your email campaigns are responsive in design.  Responsive design means coding with media queries to detect the screen size of the device and display a set of rules based on the size to provide the best view and experience on that platform.   This…

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email-mobile-ready-

Email marketing is showing a trend that marketers cannot afford to ignore.  Is your email campaign mobile ready?  Your email campaign is just as likely to be read on a mobile device as on their computer.  People are moving away from desktop and laptop viewing, preferring instead to view emails on smaller devices. Even if the…

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email mistakes

Email – its hard to believe it was only invented two decades ago! We all use it, some of us love it, and many of us dread it and are forever chasing the dream of inbox zero. But, there is no denying that it’s a valuable business tool – it still outperforms social media as a…

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