the difference between pop and IMAP

Every business uses email.  If you’ve ever had to set up a device or computer to receive and send emails you’ll know there are different email protocols.  But do you know the difference between them and understand the advantages and disadvantages of each? This week we’ll explain the main protocols to you in a bit…

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Few people wait to get to their desk before opening emails

At Tickling Trout we built the business initially on sending email campaigns.  We’ve been sending them a long time for a variety of clients, in fact long ago we lost count of how many campaigns we’ve delivered!  So we have a great deal of experience in seeing what’s worked for clients in sending email campaigns and…

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TOM email campaigns

We’ve been using email marketing almost as long as electronic messages came into existence.  We regularly help our clients with campaign design and layout.  This cheatsheet is a great guide from Marketo if you’re just starting out and preparing an email campaign:

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email-mobile-ready-

Email marketing is showing a trend that marketers cannot afford to ignore.  Is your email campaign mobile ready?  Your email campaign is just as likely to be read on a mobile device as on their computer.  People are moving away from desktop and laptop viewing, preferring instead to view emails on smaller devices. Even if the…

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email mistakes

Email – its hard to believe it was only invented two decades ago! We all use it, some of us love it, and many of us dread it and are forever chasing the dream of inbox zero. But, there is no denying that it’s a valuable business tool – it still outperforms social media as a…

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