Since it was established in 1990, QLM has become regarded as a market leader in leisure management consulting. Whilst specialising in quality management and health & safety, QLM’s offering extends to cover areas such as assessment services and operational management.

In the summer of 2008 QLM was approached to assist ISPAL with the planned Active Scotland Seminar to be held in Edinburgh at the end of September. QLM were asked to speak at the event and to help promote and organise the day.

At fairly short notice QLM engaged with Tickling Trout an e-Marketing company to assist in the design and delivery of an email campaign to encourage potential delegates to register for this informative and free event. Speakers at the event included Sue Sutton, Chief Executive ISPAL and Stewart Maxwell, Minister for Communities and Sport.

Wayne Wiggins (QLM) asked Tickling Trout to design two campaigns to be sent by email to the 200 people in the QLM Scotland database (an initial campaign followed by a reminder campaign). “Tickling Trout prepared the campaigns which included links to web pages detailing the agenda and on-line registration”.

“We were able to assess the level of interest via the on-line reporting feature offered by this solution” explained Wiggins. “This level of intelligence meant that we could make targeted calls to organisations to encourage delegate registration”.

“We were delighted with the services and the outcome”. “We felt in complete control throughout the process and really couldn’t have achieved the number of attendees without the help of Tickling Trout”.

“The service reflected QLM’s professional approach to business and I am sure we will be using the services of Tickling Trout again in the near future”.