Anti-Spam Policy
By using the Tickling Trout service you are bound to a very strict permission policy.
This is so important, because not complying with our anti-spam rules can actually land you in legal trouble.
Definition of spam
Spam is any e-mail you send to someone who hasn't given you their direct permission to contact them on the topic of the e-mail.
Permission is a fuzzy word open to interpretation. The scenarios below show what does constitute permission.
The type of permission you MUST have.
Tickling Trout will ensure that every e-mail you send includes a single-click unsubscribe link that instantly removes the subscriber from your list. Once they unsubscribe, you can never e-mail them again, it will also include the name and physical address of the sender.
You must use our ‘Data Upload' process that specifically asks you certain ‘Anti-Spam' questions to acknowledge that the data is legitimate.
Our software is directly integrated into the spam reporting systems for some of the biggest ISP's like Hotmail and AOL. If you don't have permission and someone marks your campaign as spam, we'll know about it the moment that button is pressed.
If you receive a complaint rate greater than 0.25% of all recipients (that's 25 complaints for every 10,000 recipients) your account will be terminated. This is a generous figure that takes into account false spam reports.
If we do discover that you're e-mailing people without their permission, we will terminate your account with Tickling Trout immediately, no refund will be due.
Anti-Spam is common sense. Put yourself in your recipient's shoes. If they don't recognise who you are or aren't interested in what you're sending, they'll think you're a spammer. It's that simple.
